Yep, that’s right, Cobra Golf, not Callaway Golf. Why am I posting this? Dumb luck. A Cobra Golf patent application published today while I was working on another post regarding vertical center of gravity adjustment systems in light of this week's launch of the Big Bertha. Let's be honest, the word “innovation” is thrown around way too loosely in the golf industry. In fact, if you work in the golf industry and ever catch yourself starting to say “this is the first club to…,” or “our new innovation…”, then you should really demote yourself because eventually someone will call you out. Plus it makes you sound like you are on an infomercial and kills your credibility! After all, golfers have been tinkering with clubs since the first worm-burner. Sure, there are lots of elegant solutions found in today’s club designs, and there is no doubt they required a lot of creativity and engineering hours, but there are very few real innovations. Later this week I will illustrate that vertical center of gravity adjustability was indeed an innovation back in 1922, not 2013!....
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