Day 6 of 2020’s Golf Product Buzzwords; The Balls Edition
Continuing with the theme of the “Day 5” post regarding golf ball product and technology names we may see in
Read more
Trademarks
Day 5 of 2020’s Golf Product Buzzwords; The Balls Edition
The first 4 days of the “2020’s Golf Product Buzzwords” have been directed to product and technology names associated with
Read more
Day 4 of 2020’s Golf Product Buzzwords; The Most Intriguing Name
Golfers have come to expect that each new driver must include at least 3 “named” technologies, and I use “technologies”
Read more
Day 3 of 2020’s Golf Product Buzzwords – LUXE & ICON
Can a product name turn off potential consumers? Absolutely. Just like when you meet a person that can’t stop patting
Read more
Day 2 of 2020’s Golf Product Buzzwords – DUCK’Z NUTZ
The name of a new sports equipment product can make or break it. Those that have tried to name 5+
Read more
Day 1 of the 2020’s Golf Product Buzzwords – CYCLONE SHAPE
Since we are coming to the end of 2019 it’s the time of year that die-hard golfers start turning their
Read more
Ugh, More of the “Kings of _____” Tagline Coming Our Way
Well, it appears that we will be subjected to more “Kings of” advertising in 2019. Take a guess as to
Read more
Day 9 of 2019’s Golf Product Buzzwords
Take a guess as to the company intending to use the BULLY name in association with golf clubs. Click HERE
Read more
Day 8 of 2019’s Golf Product Buzzwords
Day 8 of this series brings with it my favorite name so far. Take a guess as to the company
Read more
Day 7 of 2019’s Golf Product Buzzwords
Today is the final day of the series highlighting 2019’s golf product buzzwords. Go ahead, it’s OK to shed a
Read more
Day 6 of 2019’s Golf Product Buzzwords
Today’s entry in the field of 2019 golf product names is a bit of a throwback name, which means that
Read more
Day 5 of 2019’s Golf Product Buzzwords
Today’s entry in the field of 2019 golf product names is “BIRD OF PREY.” Which of the club makers do
Read more
Day 4 of 2019’s Golf Product Buzzwords
How do you come up with a great product name? You know, one that intrigues the consumer, yet also implants
Read more
Day 3 of 2019’s Golf Product Buzzwords
The name of a product can make or break it. Those that have tried to name 5+ new products have
Read more
Day 2 of the 2019 Golf Product Buzzwords
Since we are half way through 2018, it is the time of year that die-hard golfers start turning their attention
Read more
Day 1 of 2019’s Golf Product Buzzwords
Since we are half way through 2018, it is the time of year that die-hard golfers start turning their attention
Read more
The Masters Golf Tourney and Intellectual Property
I am back! Hard to believe it is already that time of year; specifically the time of year that I
Read more
Let the Speculation Begin – What is Trap Door Construction?
Take a guess, which big club manufacturer intends to include Trap Door Construction technology into their clubs, and what could
Read more
Creative Complementary Brand Building or has Karsten / PING Jumped the Shark?
Boy did I miss an opportunity for an April fools’ day post because you won’t believe this (and golf purists
Read more
Let the Speculation Begin – What’s Behind This Callaway Golf Trademark Application?
In the past few years Callaway / Odyssey has started to move away from their reliance on the 2-ball design
Read more
Let the Speculation Begin – What’s Behind these Callaway Golf Trademark Applications?
Trademark applications generally aren’t all that interesting, but two trademark applications filed in the past week by Callaway Golf have
Read more
Will 2016 Bring New Blades from a Company Known for the Opposite?
What major golf brand is the least likely to produce a set of blades or musclebacks? Easy, PING of course.
Read moreGuess the Brand – Golf Club Product Names
Can you guess which club maker intends to launch clubs under the Vortec name? Based upon a recently filed trademark
Read moreLink the Product to the Manufacturer
New golf club products are coming under the names Dagger, Mustang, and Drone. Can you guess the manufacturer associated with
Read moreNew Golf Buzzword Alert
Can you guess which manufacturer will soon be blasting us with marketing regarding a new “sound chamber” and/or “sound core”
Read moreWhat’s the New Equipment Company on the Block Going to be Called? Slick Golf, Parsons Xtreme Golf, Something Else? Whichever, I Bet this is Their First Product
You may recall this prior post regarding the GoDaddy founder starting a golf equipment company named Slick Golf. Golf gearheads
Read moreNew Nike Golf Product Name or Quasi-Slogan?
Last week Nike filed a trademark application indicating their intent to use an interesting trademark directed to golf clubs. Based
Read moreGet Ready, a F.A.S.T. Crown is Coming Your Way!
Yes, the marketing department at one golf company has marketer’s block (similar to writer’s block, only much harder to treat)
Read more