I have authored many posts regarding celebrity athletes protecting their brands via the trademark system. Well, now it is time for these celebriletes (yes, I just made that word up) to take the next step to prevent others from snatching up a new Facebook vanity URL incorporating their trademarks.
Recently the social networking web site Facebook announced that it will begin providing access to vanity URLs at midnight tonight, June 12, 2009, on a first-come, first-served basis. As you may know, previously a user’s Facebook URL was comprised of randomly assigned numbers. Now, instead of random numbers, the URL would say facebook.com/username. For instance, Tiger’s Facebook URL could be facebook.com/TigerWoods, or that could end up as the Facebook URL of one lucky fan (who may end up with an interesting legal battle).....
<< MORE >>