Titleist’s A.I.M. (Alignment Integrated Marking) sidestamp is coming under fire! As we all know, golf equipment can never have enough acronyms! The A.I.M. sidestamp is that convenient line ending with arrowheads to help golfers align their putts.

Lombardi Golf Designs is alleging that the alignment sidestamps on the Titleist Pro V1, Titleist Pro V1x, Titleist NXT Tour, Titleist NXT Extreme, Titleist DT Carry, Titleist DT Roll, Pinnacle Platinum Feel, Pinnacle Platinum Distance, Pinnacle Gold FX Soft, and Pinnacle Gold FX Long, infringe Lombardi’s design patent US Design Patent No. D458978 titled “Golf Ball Demarcation.” The following images come from the Lombardi patent:



Bet you would have never guessed Titleist’s alignment line would be the subject of a golf ball design patent infringement lawsuit! (me neither) The actual Complaint may be read HERE. 

David Dawsey  – The IP Golf Guy

PS – click HERE to read more about litigation in the golf industry