What Was that Putter Matt Every Used Two Weeks Ago at the Sony Open?
Oh, that’s right, it was the BlackHawk putter. It was a broadcast that probably made a few at Callaway pucker up because they have intended to use the BlackHawk name on clubs for over 2.5 years. In fact, they have applied for registration of five BlackHawk variations since 2009, including FT-BLACKHAWK, X BLACKHAWK, X SERIES BLACKHAWK, BLACKHAWK, and BLACKHAWK X.
Unfortunately all five of those applications eventually went abandoned because they ultimately did not use the mark on products. So what did they do? On Tuesday the 17th after the Sony Open they filed another intent-to-use trademark application for the BLACKHAWK mark.
There have probably been some awkward conversations at Callaway Golf regarding trademark law and Orion Golf will probably be brushing up on their knowledge of trademark law.
David Dawsey – A Golf Trademark Attorney
Unfortunately all five of those applications eventually went abandoned because they ultimately did not use the mark on products. So what did they do? On Tuesday the 17th after the Sony Open they filed another intent-to-use trademark application for the BLACKHAWK mark.
There have probably been some awkward conversations at Callaway Golf regarding trademark law and Orion Golf will probably be brushing up on their knowledge of trademark law.
David Dawsey – A Golf Trademark Attorney
Posted by David Dawsey PE Esq at 1/28/2012 12:00 AM 
Categories: Competitive Intelligence, Putters, Trademarks
Categories: Competitive Intelligence, Putters, Trademarks
Comments