Becoming a golf superstar comes with its fair share of responsibilities, including building and protecting your personal brand. The most financially successful golf celebrities know how to capitalize on their brands via trademark protection and licensing, and there is no doubt that Greg Norman is one of the best at it.

A simple search of the US Trademark Office’s records reveals that Greg Norman’s Great White Shark Enterprises has 41 records with the Office, 23 of which are LIVE records. The LIVE records list includes:
 

1 Serial Number 78509941 Reg. Number 3200395 7L for “Clothing, namely, shirts, t-shirts, sweatshirts, tops, and staff uniforms; headwear.”

2 Serial Number 78760387 GREG NORMAN SIGNATURE for “Meats, namely., beef, lamb, veal, and pork; prepared frozen and packaged entrees consisting primarily of beef, veal, lamb, and pork,” and “Retailing services, namely, online retail store services, electronic catalogue services, mail order catalogue services, retail grocery store featuring phone in orders, retail store services, and retail outlets all featuring foods.”

3 Serial Number 78760386 GREG NORMAN PREMIUM for “Meats, namely, beef, lamb, veal, and pork; prepared frozen and packaged entrees consisting primarily of beef, veal, lamb, and pork,” and “Retailing services, namely, online retail store services, electronic catalogue services, mail order catalogue services, retail grocery store featuring phone in orders, retail store services, and retail outlets all featuring foods.”

4 Serial Number 78760385 GREG NORMAN for “Meats, namely, beef, lamb, veal, and pork; prepared frozen and packaged entrees consisting primarily of beef, veal, lamb, and pork,” and “Retailing services, namely, online retail store services, electronic catalogue services, mail order catalogue services, retail grocery store featuring phone in orders, retail store services, and retail outlets all featuring foods.”

5 Serial Number 78422478 for “Binoculars, photographic cameras and video camera, eyeglasses, eyeglass cords, eyeglass frames, sunglasses, directional compasses, video game software.”

6 Serial Number 77318944 GREG NORMAN for “Wallets, billfolds, backpacks, key cases, garment bags for travel, and shoe bags for travel.”

7 Serial Number 77339926 BLUE SHARK GOLF CLUB for “Clothing, headwear and footwear,” “On-line retail store services featuring clothing, headwear and footwear,” and “real estate development services.”

8 Serial Number 76323274 Reg. Number 2665997 GREG NORMAN'S AUSTRALIAN GRILLE for “Franchising services, namely, offering technical assistance in the establishment and/or operation of restaurants,” and “Restaurants; bar services, catering services.”

9 Serial Number 76323272 Reg. Number 2665996 GREG NORMAN'S AUSTRALIAN GRILLE for “Franchising services, namely, offering technical assistance in the establishment and/or operation of restaurants,” and “Restaurants; bar services, catering services.”

10 Serial Number 75975726 Reg. Number 2056373 GREG NORMAN for “tote bags, toiletry cases sold empty, briefcases, attache cases, duffle bags, suitcases, luggage, overnight bags, athletic bags, and all-purpose sport bags.”

11 Serial Number 75975693 Reg. Number 2050014  for “tote bags, toiletry cases sold empty, briefcases, attache cases, duffle bags, suitcases, luggage, overnight bags, athletic bags, and all-purpose sport bags.”

12 Serial Number 75761007 Reg. Number 2502726 GREG NORMAN ESTATES for “wine.”

13 Serial Number 75719303 Reg. Number 2759171 SHARK.COM for “Retail store services featuring golf products and clothing via a global computer network.”

14 Serial Number 75538617 Reg. Number 2686860 GREG NORMAN for “electronic retailing services via computer featuring clothing, footwear, headgear and golf-related merchandise.”

15 Serial Number 75975257 Reg. Number 2007271 GREG NORMAN for “Apparel, and accessories, namely shirts, T-shirts, sweat shirts, pants, shorts, jackets, sweaters, gloves, socks and hats.”

16 Serial Number 75750858 Reg. Number 2582850 ATTACK LIFE for “Providing on-line information about sports, golf and golf course design,” and “Providing on-line information about news, weather, fashion, investments and topics of general interest.”

17 Serial Number 75417545 Reg. Number 2361139  for “apparel, headwear.”

18 Serial Number 75149921 Reg. Number 2177349 for “Golf balls.”

19 Serial Number 74632813 Reg. Number 2153257 GREG NORMAN for “Golfing apparel and accessories, namely shirts, T-shirts, sweatshirts, pants, shorts, jackets, sweaters, gloves, socks, and hats.”

20 Serial Number 74393100 Reg. Number 2077786  for “Wallets, billfolds, backpacks, key cases, garment bags for travel, shoe bags for travel.”

21 Serial Number 74647268 Reg. Number 2074275 GN-1 for “Sod, and grass shoots.”

22 Serial Number 74647266 Reg. Number 2018348 GN-1 for “Sod, grass shoots and grass seeds.”

23 Serial Number 74200971 Reg. Number 1774752 SHARK SHOOTOUT for “Entertainment services; namely, staging, organizing and conducting golf tournaments and events live and through the medium of television.”

So, don’t feel too bad for Greg in light of his performance on Sunday at The British Open, he is obviously a very smart and successful businessman. Just think of the advertising value that his brands received this weekend, not to mention all the exposure for MacGregor!

Interestingly, Greg has his hands in everything from sunglasses and meat to grass and restaurants! Perhaps tennis equipment is next.

David Dawsey  - The Golf Trademark Attorney

PS – check out these posts for more on golfers and their trademarks: Tiger; Bubba Watson; Tiger, Shark, Golden Bear, and Arnie; Tadd Fujikawa