By now you have probably all read that John Solheim, the chairman and CEO of Ping Golf, wants to rate players’ clubs and balls when calculating handicaps. If not,…. When was the last time you saw a press release regarding a patent application that was about to publish? Never. All the buzz inspired me to check it out the application. Surprisingly, it made me yawn and I couldn’t get motivated to even post about the application…. Think about it. How many golfers actually understand the current handicap system?… Anyway, I dismissed the application thinking “this concept will never see the light of day.” A recently filed trademark application has me wondering if I prematurely dismissed the idea. On December 19th a trademark application was filed seeking to register the ______ mark in association with….. Interesting, they must actually have some plans to bring this to the market. I smell a huge flop, although it would be fun to stand on the first tee and say “OK, my index is 9 and your index is 2, so today you have two options so that we play straight-up, you can either (A) play with these hickory shafted blades from 1947 and a reduced distance ball, or (B) allow me to use my 600 cc, 0.9 COR, driver with special curve reducing balls.”….
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