Category: Competitive Intelligence

20151117 preview



Just a Matter of Time?

by David Dawsey /
After seeing Cobra Golf’s new KING F6+ driver splashed all over every website today (except mine – I understand, the demo must be lost in the mail), I have to wonder how long before we see a Callaway driver with a front to rear track system? Judging from a Callaway patent ... Read More
November 18, 2015David Dawsey
20151021 86790449


Trademark applications generally aren’t all that interesting, but two trademark applications filed in the past week by Callaway Golf have piqued my interest. The applications are: Available here & Available here Both applications list the goods as golf clubs. What could it be? A crazy new iron design with a sharp toe profile (my guess)? ... Read More
October 21, 2015David Dawsey


What major golf brand is the least likely to produce a set of blades or musclebacks? Easy, PING of course. Well, not so fast. This month they filed two trademark applications for the iBLADE mark, available here and here. Sure, they may intend to use the mark on a putter, but ... Read More
October 21, 2015David Dawsey


In a post last week I pointed out several reasons why the Wilson driver design contest should fail; primarily because designers would have to be idiots to actually enter the contest. Unfortunately I suspect there will be plenty of entrants, probably leaning more toward those looking for 15-minutes of fame ... Read More
July 25, 2015David Dawsey


Be prepared to be disgusted and embarrassed for the companies involved in this contest, which it too bad because they took a really cool concept and got so over-the-top greedy that it is ruined. This morning I saw a mention of Wilson Golf's new Driver vs. Driver contest, which "may" become ... Read More
July 14, 2015David Dawsey
20141201 2


Forget about the first half of 2015 as we are unlikely to see any totally new product launches containing “technologies,” used loosely, that we haven’t seen before. Let’s focus on what may be in store for the later half of 2015, and more likely in 2016, or later. The fact is ... Read More
December 2, 2014David Dawsey
20141011 3


I would imagine their love child would look something like this! In an odd twist of fate, or careful patent avoidance planning, the love child ends up with a sole sweep that flips from the Nike hosel-toward-toe pattern to a toe-toward-heel pattern. Give it a few months and we will ... Read More
October 12, 2014David Dawsey