I often think… “man, serving as an agent to a few of the guys out on the PGA Tour must be a sweet life.” Negotiate some contracts, arrange some cool endorsement deals, travel to the best courses, and perhaps arrange for a cab ride home after a client has a late night performing " Knockin' on Heaven's Door." The real fun starts when you ask yourself… if I could represent 5 of the top 150 players in the world, who would it be? Now, forget about Tiger or Phil… in fact, assume that the top 5 players aren’t eligible for your selection; it makes the selection process much more interesting.
A starting point in the selection process should be a review of the Golf Digest 50. Obviously you want golfers that can play, but let’s face it… players that have a little personality generally make more money off the course than they do from tournament earnings. In fact, I would go as far as saying that there is some sort of problem if a golfer’s on-course earnings exceed their off-course earnings.
Scrolling down the Golf Digest 50 the first time a player’s on-course revenues exceed their off-course revenues occurs with KJ Choi ($5.8 mill on-course versus $3.7 mill off-course). Still, not a bad off-course number. The next occurrence of off-course revenues being less than on-course revenues occurs with Rory Sabbatini ($6.3 mill on-course versus $2.85 off-course). Rory’s discrepancy is worse than KJ’s, but is nothing compared Steve Stricker ($7.6 mill on-course versus $1.5 mill off-course). Heck, I would be honored to represent any of these guys; but they did not make my top 5 wish list.
The lazy man would simply pick good golfers that already have a high off-course income stream. Not me. I would actually want to make a difference. How great would it be to say to a golfer… “look, I increased your off-course revenues by $1.5 million this past year, heck… you would have to win the Masters to increase your on-course revenues by that much.” So, who is on my dream team? … drum roll please... (list)... Who is in your top 5 dream team?
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