Does Titleist Have Eyes on the Game Improvement and Super Game Improvement Markets?

Fat shovel-like soles, thick top lines, huge offsets, faces as big as a tennis racket; all club head characteristics that make Titleist purists puke in their mouths.

The reality is that majority of iron sales are in the game improvement (GI) and super game improvement (SGI) categories. Back in the day, when Cobra was part of the Acushnet family, Acushnet could channel GI and SGI products through the Cobra brand so that Acushnet did not miss out on this huge segment of the market, while not “tarnishing” the elitist Titleist brand.

It that about to change? Check out this iron design revealed in a recently issued Acushnet design patent.

Well, that is a very un-Titleist iron design!

The drawings come from USPN D707,766, which was file over a year ago in May of 2013.

Are about to see the launch of a Titleist hackers line of products?

Dave Dawsey – Monitoring Golf Inventions

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