What’s the New Equipment Company on the Block Going to be Called? Slick Golf, Parsons Xtreme Golf, Something Else? Whichever, I Bet this is Their First Product
You may recall this prior post regarding the GoDaddy founder starting a golf equipment company named Slick Golf. Golf gearheads are undoubtedly familiar with the rumors surrounding the GoDaddy founder starting a golf equipment company and cherry picking some of the local Karsten (PING) engineers, and more importantly a patent attorney. Well, recent trademark applications indicate that the Slick Golf name may have been shelved.
In fact, last month 30 trademark applications were filed related to three marks, namely Parsons Xtreme Golf, Parsons Xtreme, and PXG. This makes more sense; after all what rich guy isn’t going to plaster their name all over everything as if it holds some weight in the golf equipment market. Just not quite the same as a name associated with numerous major championship wins (but don’t tell that to the big guy funding the company). Although I will cut him some slack because he made his own fortune and seems to be a major philanthropist.
The 30 trademark applications cover everything from golf equipment, clothing, bags, towels, and eyewear, to services such as retail stores, social networking, fitting, and golf tournaments. This suggests they are going all-in on this family of names.
The one trademark application that isn’t part of this three mark family is the one that is the most interesting because may be the name of their first product. The application seeks protection of the mark DARKNESS for “golf equipment, namely, golf clubs, golf bags, head covers for golf clubs, golf club grips, golf club shafts, golf balls, golf gloves, golf tees, golf ball markers, divot repair tools, and golf bag covers.”
Not a bad name. Given the ties to PING, I would have expected a letter followed by a number. Now let’s see an actual product!
David Dawsey – Keeping an Eye on the Golf Industry
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