Thinking of Using Your Favorite College Teams’ Colors in Your Next New Golf Product? Consider This

BrandWeek recently published a great article titled “Team Colors? Meet The Team Of Lawyers.” The article points our that college licensing departments are on the warpath and are successfully convincing courts that distinctive college colors, such as scarlet and grey, have developed secondary meaning. Everyone involved in product development (whether it be clubs, shafts, bags, or shoes) should read this short article and keep it in mind when selecting colors for golf products. Be careful!

David Dawsey – Watching Out for Golf Equipment Producers