One More Reason to Admire Augusta National – The Trademark Portfolio

In honor of Masters’ week, a look at the trademark portfolio of Augusta National is in order. Would you have guessed that AMEN CORNER is a registered trademark? How about the fact that Augusta National has registered the AUGUSTA trademark for use associated with golf stools and chairs? And the famous map with flagstick trademark is registered for use in association with restaurant services… and RAE’S CREEK… Interesting stuff.

Check out this list of Augusta National’s trademarks:

1 RAE’S CREEK
2 Clubhouse Image 
3 CLUBHOUSE COLLECTION
4 Depiction of the 11th 12th and 13th Holes  
5 AMEN CORNER
6 AUGUSTA
7 Depiction of the 11th 12th and 13th Holes 
8 TOURNAMENTMASTER
9 AMEN CORNER
10 AUGUSTA
11 The Famous Map with Flagstick 
12 MASTERS
13 The Famous Map with Flagstick 
14 The Famous Map with Flagstick 
15 AUGUSTA NATIONAL GOLF CLUB
16 AUGUSTA NATIONAL GOLF CLUB
17 AUGUSTA NATIONAL
18 AUGUSTA NATIONAL GOLF CLUB
19 MASTERS
20 MASTERS
21 The Famous Map with Flagstick 
22 MASTERS TOURNAMENT
23 AUGUSTA NATIONAL GOLF CLUB
24 MASTERS
25 IRON MASTER
26 MASTER

Frankly it is hard to grasp the magnitude of revenues associated with licensing the Augusta National trademark portfolio. After all, you don’t get to be a member of Augusta, let alone on the Board of Directors, unless you know how to make the green (money, that is).

David Dawsey – The Golf Trademark Lawyer