New Nike Golf Product Name or Quasi-Slogan?

Last week Nike filed a trademark application indicating their intent to use an interesting trademark directed to golf clubs. Based upon the timing of the VAPOR trademark application, this new application may correspond to a new product launch at the PGA Show. Could this be the replacement for the Covert product line?

Drum roll please…. and the new mark is ENGAGE ! Does it sound like a product name or a quasi-slogan? My money is on a new product name.

David Dawsey – A Golfing Trademark Attorney

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