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Day 8 of 2019’s Golf Product Buzzwords

David Dawsey 5019 Views

Day 8 of this series brings with it my favorite name so far. Take a guess as to the company intending to use the BLACK HORNET, LAUNCH PAD, ROZWELL, and CORTEX names in association with golf clubs, and which name do you think is my favorite?

Click HERE for the answer. Bet you didn’t get it correct!

This bit of insight brought to you by the trademark office and the following trademark applications:

 

Word Mark      BLACK HORNET

Goods and Services     Golf clubs

Filing Date       May 4, 2018

 

Word Mark      LAUNCH PAD

Goods and Services     Golf clubs

Filing Date       May 4, 2018

 

Word Mark      ROZWELL

Goods and Services     Golf clubs

Filing Date       May 4, 2018

 

Word Mark      CORTEX

Goods and Services     Golf clubs

Filing Date       May 4, 2018

 

 

What do you think of these names? Let me know in the comments.

What do I thing? I think CORTEX is a great product name, it has suggestive qualities leading the consumer to think of the brain, as well as the coefficient of restitution, or COR. Impressive. I love it!

David Dawsey – A Branding Lawyer

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David Dawsey

David is an IP attorney with over 17 years of practice whose hobby is reading and writing about technology associated with his other hobbies (and you guessed it – one of those hobbies is golf). When playing well, he will buy 3 sets of irons a year; when playing poorly, he doesn’t buy squat to penalize the equipment makers for his poor play (it has to be somebody’s fault). During the day he helps clients protect their inventions and trademarks, guides them through IP clearance and strategy decisions, and undertakes product name development projects and training; while at night he reads patents and patent applications directed to golf technologies and equipment, and shares them with you. David is one of the few IP lawyers that is also a registered professional engineer! Feel free to send David a message here.

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