Creative Complementary Brand Building or has Karsten / PING Jumped the Shark?

Boy did I miss an opportunity for an April fools’ day post because you won’t believe this (and golf purists will undoubtedly feel that a golf pioneer may be rolling over in his grave). Heck, I didn’t believe it when I spotted in the trademark office records!

Golf equipment nuts know the significance the Ping Anser putter has had on golf equipment designs (if not, read more here). Well, what better way to pay homage to such as classic than to introduce a new cheeky spin on the name?

OK, now take some guesses and then read on…

 

 

 

 

 

 

 

 

 

 

 

Yep, Karsten has filed a trademark application indicating an intent to use ASKER as a product name! The application is available here.

What do you think, clever branding or blasphemy?

David Dawsey – A Golfing Trademark Lawyer

 

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