Day 5 of 2020’s Golf Product Buzzwords; The Balls Edition

The first 4 days of the “2020’s Golf Product Buzzwords” have been directed to product and technology names associated with clubs, which means it is time to address golf ball product and technology names we may see in 2020.

In the “Day 4” post I mentioned the importance of product names that promote intrigue. Well, I find today’s name intriguing, but it may be for the wrong reasons. The name is TeeBird, and the company intends to use the name in association with golf balls.

So, for me the intrigue isn’t so much tied to the name but rather the company trying to protect the name. It will be interesting to see how they plan to use the mark — it is hard to imagine that it would be a product name or a name used to describe a “technology.” It just sticks out because it isn’t inline with the company’s naming history/strategy.

So, take a guess as to the OEM that intends to use the TeeBird mark. Let me know in the comments.

This bit of competitive IP research brought to you by the trademark office and the following trademark application:

 

Word Mark      TEEBIRD

Goods and Services      IC 028. G & S: Golf balls

Serial Number  88622979

Filing Date       September 19, 2019

 

Click HERE for the answer!

Can’t wait to see if and how they use the name, but my bet would be that it never sees the light of day.

David Dawsey – Sporting Goods Product Naming Strategist

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David Dawsey

David is an IP attorney with over 17 years of practice whose hobby is reading and writing about technology associated with his other hobbies (and you guessed it – one of those hobbies is golf). When playing well, he will buy 3 sets of irons a year; when playing poorly, he doesn’t buy squat to penalize the equipment makers for his poor play (it has to be somebody’s fault). During the day he helps clients protect their inventions and trademarks, guides them through IP clearance and strategy decisions, and undertakes product name development projects and training; while at night he reads patents and patent applications directed to golf technologies and equipment, and shares them with you. David is one of the few IP lawyers that is also a registered professional engineer! Feel free to send David a message here.

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