It is a trademark that Callaway Golf intends to use in association with golf clubs, but I suspect it is really just another technology acronym rather than a new product name. After all, each new golf product must have at least three technologies, each with its own acronym. So what could APW be short for? Advanced Perimeter Weighting, Aerodynamic Puffery Widget,…. and now I see why I could never be in marketing!
You can check out the trademark application HERE.