Over the past year I have posted several times (HERE, HERE, HERE, and HERE) about Callaway’s recent obsession with protecting aerodynamic hosel designs. After watching least 9 design patents issue and 1 utility patent application publish, I am starting to feel that there is no doubt we will be seeing such a hosel in an upcoming product. Check out one of their latest aerodynamic hosel designs containing some type of alignment feature, which issued this week in design patent USPN D662,162.
Will golfing consumers embrace it? Probably. It is something different and probably makes for good marketing material. Now they just need a catchy acronym!