Yes, the marketing department at one golf company has marketer’s block (similar to writer’s block, only much harder to treat) and clearly they did not read the “Lighter, Faster, Longer” post at MyGolfSpy about golf’s marketing buzz words. Let one of their graphics summarize things for you.
Sure, given the periods between the letters in the word F.A.S.T. it must be a clever acronym (at least in someone’s mind).
So, who do you think filed a trademark application seeking to protect the F.A.S.T. Crown mark? Scroll down to find out.
… and the answer is… Bridgestone!
Wait, could this mean that they are going to actually market clubs in the US?