Callaway Golf’s New Advertising Campaign… (warning, pure speculation)
Staring into my crystal ball, with a little help from trademark applications filed by Callaway Golf in the past few months, I predict….
A) The next generation of Callaway Golf drivers, possibly the RAZR Fit Xtreme™ and RAZR X Hot™, will offer their new Speed Frame™ technology, which will result in the shots that are Longer from Everywhere™, or will at least achieve Distance from Everywhere™. We may also see a new V-Line™ series of irons or wedges.
B) The next generation of Callaway Golf balls will offer Wicked Distance; Incredible Feel™, while also being described as Drives Hot, Stops Cold™ and Amazingly Soft, Yet Incredibly Long™. (insert your own porn-title joke here)
I was hoping they would just cut ties with the RAZR brand and come up with something totally new signaling a fresh start; however the Speed Frame™ application has piqued my curiosity.
David Dawsey – Using Trademark Office Records as Competitive Intelligence