BubbaGolf… Is Bubba Watson the Next Endorsement Golden Boy?
A properly branded athlete can often generate more revenue from endorsement deals then they can generate from actually playing the sport that made them famous. There is no doubt that professional golfer Bubba Watson has done his part in creating a unique persona.
I am fortunate to be a contributing blogger at the great Cele-Branding blog, which is dedicated to issues surrounding protecting the brands of celebrities to help enable business success (ie endorsements). My contributions will be particularly relevant to athlete agents and managers, and will focus on athletes (more often than not… golfers).
My first post for the Cele-Branding blog is found HERE and is about Bubba Watson’s deal to launch a BubbaGolf line of apparel at Steve & Barry’s®. Check it out.