Yes, the marketing department at one golf company has marketer’s block (similar to writer’s block, only much harder to treat) and clearly they did not read the “Lighter, Faster, Longer” post at MyGolfSpy about golf’s marketing buzz words. Let one of their graphics summarize things for you. Sure, given the periods ...
August 14, 2014David Dawsey
**UPDATE :: This is the Legacy Black product line released in Japan. You can pick one up here for $945. Say what, $945! Thanks to @AustieOdyssey for the info!** Callaway X3 Hot? Possible New Technology? A couple of design patents issued to Callaway Golf yesterdayand contain some design cues that lead me ...
August 6, 2014David Dawsey
Fat shovel-like soles, thick top lines, huge offsets, faces as big as a tennis racket; all club head characteristics that make Titleist purists puke in their mouths. The reality is that majority of iron sales are in the game improvement (GI) and super game improvement (SGI) categories. Back in the day, ...
July 30, 2014David Dawsey
While utility patent applications are often pie-in-the-sky dreams of designs and technologies that may never make it to the market, design patent applications are generally directly correlated with a product that is coming to market (or got canned at very last minute). This makes two design patents that issued this week ...
July 25, 2014David Dawsey
The concept of iron adjustability is nothing new, but the major manufacturers are adding their own spin on the concept and seeking patent protection. Recall THIS post questioning who did it better, Acushnet or Bridgestone? Apparently Callaway also has some interest in adjustable irons, as exhibited by a patent that issued ...
July 24, 2014David Dawsey
Hopefully you visit the blog enough to know that there have been problems lately. To cut to the chase, the source of the problem has been GoDaddy and I have no problem throwing them under the bus. I caution you to carefully consider ever using any of their proprietary software-as-a-service ...
July 24, 2014David Dawsey
Could this design be a next generation OptiForce driver, or is it simply a dream that will never leave R&D?.... True golf geeks know that spoilers, fins, and wings are nothing new (just check out these posts, exhibit a, exhibit b, and exhibit c). The drawings come from USPN 8,753,224, ...
June 20, 2014David Dawsey
Earlier this month a Callaway Golf patent issued directed to the Bertha driver. Sure, it contained all the usual drawings that we would expect of the product that is on the market, but is also contained some interesting alternative designs. Place your bets, is this a design reject or possibly ...
April 26, 2014David Dawsey
What would Titleist’s core market of "purists" think of this design?.... Place your bets; will this design ever become an actual Titleist product? My prediction; not a chance!....
February 1, 2014David Dawsey
Most golf geeks are well aware of last week's media schmooze fest put on by Nike Golf (if not, read about it here and here). Apparently my invitation got lost in the mail; probably smart given my distrust of anything associated with over the top marketing. I prefer facts, technical ...
November 25, 2013David Dawsey