Yes, the marketing department at one golf company has marketer’s block (similar to writer’s block, only much harder to treat) and clearly they did not read the “Lighter, Faster, Longer” post at MyGolfSpy about golf’s marketing buzz words. Let one of their graphics summarize things for you. Sure, given the periods ...
August 14, 2014admin
**UPDATE :: This is the Legacy Black product line released in Japan. You can pick one up here for $945. Say what, $945! Thanks to @AustieOdyssey for the info!** Callaway X3 Hot? Possible New Technology? A couple of design patents issued to Callaway Golf yesterdayand contain some design cues that lead me ...
August 6, 2014admin
Fat shovel-like soles, thick top lines, huge offsets, faces as big as a tennis racket; all club head characteristics that make Titleist purists puke in their mouths. The reality is that majority of iron sales are in the game improvement (GI) and super game improvement (SGI) categories. Back in the day, ...
July 30, 2014admin
While utility patent applications are often pie-in-the-sky dreams of designs and technologies that may never make it to the market, design patent applications are generally directly correlated with a product that is coming to market (or got canned at very last minute). This makes two design patents that issued this week ...
July 25, 2014admin
The concept of iron adjustability is nothing new, but the major manufacturers are adding their own spin on the concept and seeking patent protection. Recall THIS post questioning who did it better, Acushnet or Bridgestone? Apparently Callaway also has some interest in adjustable irons, as exhibited by a patent that issued ...
July 24, 2014admin
Hopefully you visit the blog enough to know that there have been problems lately. To cut to the chase, the source of the problem has been GoDaddy and I have no problem throwing them under the bus. I caution you to carefully consider ever using any of their proprietary software-as-a-service ...
July 24, 2014admin
Could this design be a next generation OptiForce driver, or is it simply a dream that will never leave R&D?.... True golf geeks know that spoilers, fins, and wings are nothing new (just check out these posts, exhibit a, exhibit b, and exhibit c). The drawings come from USPN 8,753,224, ...
June 20, 2014admin
It was only a matter of time before the increasing popularity of electronic swing training devices resulted in patent litigation. There is no doubt that these are fun little gadgets, but whether they will help you improve your game is still up for debate..... The first swing trainer patent infringement ...
June 16, 2014admin
A couple of recent trademark applications filed by Acushnet have tipped their hat regarding their “intent to use” a few technology trademarks. I anticipate that the next Titleist line of woods will incorporate....
June 6, 2014admin
Drum roll please. The next PING fairway wood is .... (probably). Yes sir, check out those crown turbulators! THIS prior post explains the PING turbulators. I must admit, I never thought they would do it; but then again I never thought they would produce a driver with a racing stripe. ...
May 27, 2014admin