Archive: March, 2017


Any guess as to what segment of the golf equipment industry has annual sales of over $1.79 billion (at least in 2013), and is not associated with clubs or balls? Well, as you can imagine, once a segment of golf equipment enters the triple comma club in terms of sales, ... Read More


Well, it finally happened – Costco has sued Acushnet. Yes, you read that correctly; Costco sued Acushnet. Costco is seeking a declaratory judgment that it is not infringing any valid patent rights owned by Acushnet by its sale of its Kirkland Signature golf balls and that it has not engaged ... Read More


Take a guess, which big club manufacturer intends to include Trap Door Construction technology into their clubs, and what could it be? Well, this trademark application reveals that it is something Callaway Golf is working on bringing to the market. What could it be? I tried to come up with ... Read More