Nike Covert 3.0?

As I stated in a post back in April regarding some Nike Covert variations, golf equipment companies come up with a lot of club head designs in the process of developing one commercial product, majority of which golfers never get to see. Fortunately their patent applications often reveal some of the hidden gems that for one reason or another did not survive the process, or may be a glimpse of a future generation product. Check out these potential Covert driver designs!…. Will we ever see these designs in a commercial product? My guess – not anytime soon; too radical….

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A Great Product Name for Cleveland Golf / Srixon; Can the Product Live Up to the Name?

Selecting a good product name is hard work. For every ten good names that the marketing guys come up with, one may survive a proper trademark clearance and protectability analysis. In the past Cleveland Golf has not been known for creative and catchy product names, however that may be a thing of the past. Last week they filed a trademark application for…. Not bad, not bad at all! Place your bets; is it a new line of putters or drivers?….

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