Do Golfers Really Want to Customize Their Balls? Nike Golf Must Think So

The simple fact is that it is easy for a golfer to tweak the settings on a modern adjustable golf club, yet 90%+ of golfers will never change a setting. What does that tell us about the likely market for golf balls that have to be tweaked/assembled by a golfer in order to use the product?…. Can you imagine spending the time to assemble this golf ball puzzle and then lose it on your first shot? I would go nuts. I think the more accurate representation of a golfer assembling their custom golf ball is something like this…. Crazy stuff! It may be time for someone to shorten the leash on the crew in golf ball R&D….

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