Remember a post I did for the Cele-Branding blog back in November regarding Bubba Watson’s deal with Steve & Barry’s®? No worries, let me recap…… The following comes from the original post….. So, why am I revisiting this topic? Well, last month Steve & Barry’s announced that they filed for protection under Chapter 11 of the U.S. Bankruptcy Code (click here for the press release). How would you like it if the federal trademark application for your line of golf products (which includes your name) and the URL that is your name (www.BubbaWatson.com) were both assets of a company in bankruptcy? I can’t even imagine the hassle that would be involved if Bubba wanted to obtain the rights to this intellectual property at this point. In fact, just consider this article highlighting the fact that the bankruptcy judge had to approve Steve & Barry’s payment of $250,000 to tennis star Venus Williams under the terms of her clothing line contract…….
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